This magazine cover is promoting the film X-Men. The image is bang in the centre of the cover, and it almost looks as if he is coming out of the page because the writing is almost behind the image. The magazine is obviously so well known that the picture is able to cover up part of the title.
The background colouring is really bold and grabs your attention, the colour could be considered quite creepy looking, so you know a bit about the film genre from this. The words 'X-Men' and 'Wolverine' are either in big font, or are positioned at the top of the magazine so you read it first. This is going to help promote the film.